One of my past bosses once told me that nobody is irreplaceable. He was being honest, not mean in any way. Your website is no different. Every time someone visits your website they are determining whether to hire or fire you. Does your website beg continued employment, or say “I don’t need your business”?

In step one of the series we asked you to review your own website on a variety of criteria. In this installment we will examine common red flags with regard to your website and why each can be hazardous to your online success.

We will break this section down into five parts

1. Design
2. Navigation
3. Technical Attributes
4. Content & Updates
5. Tracking, Metrics, Feedback

Next: Design

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